Hip-Hop artist Andre 3000 of the Atlanta-based duo Outkast made this declaration at the Source Awards in 1995 as he accepted the award for best new artist. His announcement was met with aggressive boos from the audience. In the mid-90s, during an East and West Coast rap battle, critics viewed the Dirty South Rap scene as a glorification of backwardness and destructiveness. The crowd was jealous and resentful of a southern hip-hop duo getting recognition. The hip-hop genre began to dominate the music industry in the 1990s.